First, there was the debut on YES Network. Now, the “Netaverse” is being trademarked by the Nets, the latest indication that the organization is diving head first into a variety of virtual technologies in hopes of improving fan engagement.
The trademark applications, first disclosed by trademark attorney Josh Gerben and available on the government’s Patent and Trademark Office website, are for the Nets virtual reality programming. The Nets are also capitalizing on promotional opportunities offered by the similarity of the name with “metaverse,” the new buzzword for shared, immersive digital environments.
Specifically. the Nets filed applications for two trademarks, per the USPTO.