As NBC News noted last week, the Nets are leading the way in Asia, with Jeremy Lin and soon-to-be minority partner Joe Tsai big parts of their marketing effort.
“The Nets are a global team, and we are always looking for creative ways to expand our fan base, such as through heritage nights,” Brett Yormark, CEO of the Nets and Brooklyn Sports & Entertainment, told NBC News in a statement. “We have seen significant brand affinity from the Asian community, and it remains a focus of ours to continue to nurture growth in such a critical market.