Even though they’re coming off their spectacular championship season, the Knicks dominance of the New York market is nothing new. For 80 years, they’ve been at the heart of the Big Apple. And in 2026, they have everything: they have their star, their success and now their trophy. Most importantly, they have that fan base.
But in ways big and small, on the court and off, the Nets and Liberty are doing whatever they can to establish the Brooklyn Basketball brand wherever they can in the borough while at the same time reflecting the community and their own values.