At a sports marketing conference in Moscow, a member of the Nets board of directors said fans are embracing the team’s patient rebuild ... and that celebrity can sell tickets sometimes when wins can’t.
Sergei Kushchenko, Mikhail Prokhorov’s chief sports adviser and a Nets director, said the rebuild has excited the fanbase and it’s producing results on the team’s bottom line.
"We occupy the last place in the league, but ticket sales have increased. Sponsors are interested,” Kushchenko told Marspo, a European sports marketing conference. “We sell a story, saying to our fans: ‘Guys, please be patient, we are developing the project, we will recruit young players, especially those who are from Brooklyn’” .