What’s next?
In an appearance Monday at the Milken Institute’s Global Conference of the Digital Transformation of Sports, Tsai laid out a brave new world of fan experience where the NBA and the Nets could find hidden value. That world could include sports betting from your seat on “particular” in-game scenarios; the issuance of “fan tokens,” a crypto currency; purchase of NFTs and even the use of facial recognition to identify fans and their interests as they enter the arena.
Tsai, in the discussion, laid out how the NBA and professional sports in general are at the beginning of a movement from a “media economy” to a “transaction economy,” from a passive fan experience to a more interactive one.