In a report for Forbes and tweets, Shlomo Sprung quotes the head of NBA China as saying Joe Tsai is likely to help the Nets build a fan base in China, but winning — and “marketable” players — is what will drive their popularity.
“I think what’s compelling for them is quality basketball and I think quality players,” said Derek Chang, CEO of NBA China, when Sprung asked if the Nets can become China’s team. “Certain players, as you might expect, are probably not that different from the ones in the United States that really resonate.