Joe Tsai: Think digital in thinking about new revenue for Nets

Photo by Yanshan Zhang/Getty ImagesIn the midst of last week’s international incident(s), Joe Tsai spoke about his open letter to fans, as Brian Lewis reported. But he spoke as well about how he plans to generate new revenue for the Nets ... a priority that could get higher with so much uncertainty about the NBA’s future in China.

Not surprisingly, the co-founder of China’s Alibaba, spoke about how the Nets and YES Network need to think big on digital rights. YES controls those rights as well as the TV rights to Nets games.

“It’s an exciting new world,” Tsai told Lewis. “Looking at the business of sport from my perspective, I’m coming from the internet world where you’re seeing a massive…