Jeremy Lin was at the Prudential Center in Newark this weekend, where he made a surprise visit to KCON, a festival of Korean music, aka K-Pop. Lin is a big fan of the music as well as someone who —increasingly, it appears— wants to use his celebrity to enhance all manner of Asian culture, break down stereotypes and built cross-cultural bridges.
He’s certainly grown more comfortable with the role. He’s even called building bridges between the U.S. and China —an increasingly difficult task — ”my off-the-court job.” The challenge, he noted, is “figuring out this platform and how to do it right and create a positive impact,” he said, adding that he acknowledges he’s in a “unique situation.