D’Angelo Russell’s ‘business approach’ to hyped LA star turn

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The Nets' D'Angelo Russell returns to LA Friday to face his former team, the Lakers, following his historic game against Sacramento.SANTA MONICA, Calif. — From the cover of SLAM magazine to around-the-clock hype on ESPN, it’d be easy for D’Angelo Russell to get caught up in the buzz he’s getting lately, heading into Friday’s much-hyped return to Los Angeles.

That is, if he hadn’t already experienced the narratives from the other end during his ill-fated stay with the Lakers. From the snitch headlines to fishbowl fervor around his Lakers tenure, he’d already learned P.T. Barnum was dead wrong: There is definitely such a thing as bad publicity.

Now that Russell is getting some good…