When the Nets and Infor, the cloud-based software company, announced their jersey ad deal back in February, fans focused mainly on whether the proposed red Infor patch would clash with the Brooklyn black-and-white jerseys. The sides ultimately abandoned “pop of color” and the patch now matches the team colors.
But a forgotten part of the deal was a plan for cooperation between Infor and Nets’ basketball operations, permitting the development of new digital tools for Sean Marks, Kenny Atkinson and the players. Here’s how it was described back then.
The most unique aspect of the partnership will see Infor develop a one-stop digital hub designed to help Nets General Manager Sean Marks and the team’s Basketball Operations department generate stronger results on the court.