When Brett Yormark got Barclays to agree to a 20-year sponsorship of the Nets Brooklyn arena in 2007, it was a milestone in the team’s move to Brooklyn. The $20 million a year committed by Barclays was the first revenue the Nets could project for its billion dollar arena, crucial for attracting bondholders.
Since then, Yormark has been able to set up naming rights deals for the IZOD Center, the High Point Stadium at Rutgers, the Ford Amphitheater on Coney Island, the HSS Training Center in Industry City and most recently, the Nassau Coliseum presented by New York Community Bank.