The Brooklyn Nets have partnered with GOAT, the wholesale sneaker and luxury apparel app, for the 2019-20 season.
Specifically, the two brands are partnering on a branded Barclays Center arena entryway for players’ arrivals.
As Darren Rovell notes, the NBA players entrance, widely photographed and videotaped, has become an increasingly more valuable space over the last five years. Every team will have a sponsored entrance space by the end of next year.
Last year, for the first time, the NBA loosened restrictions on marketing entry ways permitting licensing deals like the one between the Nets and GOAT.