NetsDaily · Jul 24, 2019
Brett Yormark: ‘We want to capture and leverage the moment’
Photo by Jim McIsaac/Getty ImagesBrett Yormark knows that the arrival of Kevin Durant and Kyrie Irving in Brooklyn is a “moment,” a point in time that is not just a joyful time for fans, old or new, but an opportunity to do what he’s paid to do: run a profitable business.
“We’ve been able to capture the moment and leverage the moment to drive the business forward,” Brett Yormark, CEO of BSE Global, the Nets’ parent company, tells The Athletic. “No one’s getting carried away here with two weeks of success — I look at this as a marathon, not a sprint. But obviously we’ve had signs of progress and momentum and we’re making the most of it.”