NetsDaily · Jan 28, 2017
Brett Yormark: “Fans want to see hope”
In an interview with Newsday’s Neil Best, Brett Yormark talked about how with both the Nets and Islanders disappointing this season, Barclays Center has to look for other ways to sell the fan experience. And with the Nets more than the Islanders, he’s selling hope.
“Fans want to see hope; they’re in the hope business. They see that there’s a future here with these young kids, and what Sean [Marks, the general manager] and Kenny [Atkinson, the coach] are doing, so I think they’re excited about the future, and so am I.”
The CEO of the Nets and their parent corporation, Brooklyn Sports and Entertainment, says fans know what’s going on, that the organization has been honest with them.