In today's Nets news update, Brooklyn Nets center Jason Collins has signed a deal with Marriott Hotels to be the chain's LGBT spokesperson for their new #LoveTravels ad campaign.
Here's USA Today's blurb on the signing, via Tom Lorenzo of Nets Daily:
Marriott's campaign is the latest example of the hotel industry stepping up its efforts to lure LGBT travelers. While the company says it is targeting the community to make LGBT travelers feel more welcome, there's also a business incentive. According to Out Now Global, an LGBT marketing specialist group, the potential value of the LGBT travel market was set to reach $181 billion last year.
In relation to his work with Marriott, Collins called it "important not only to the LGBT community but to society in general."
Here's Marriott's latest video from the #LoveTravels campaign, featuring Collins.
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