Is wild the right word? Extortionate, obscene, distasteful - these are other options to describe what Premier League clubs spent during the last month.
But then it's hardly a surprise is it? Top-flight football in England is immune to the cost of living crisis gripping the country, instead operating in a fantasy land where eight-figure (and in one case nine-figure) sums are routine, tossed around like it confetti.
Such is the fear of missing out on the Champions League for some clubs, or dropping out of the division for others, they will turn to the quickest fix they can find.