A documentary, this is perhaps not. It is a show. The fly on the wall has been given a brief. Off into the world it will buzz, spreading the good word.
‘We Are Newcastle United' will achieve what the club and their Saudi Arabian owners want it to achieve. Fans will enjoy it, and new ones will be enticed.
The Amazon four-part series, however, is cut more from the genre of glossy promo - and it certainly glosses over some questions that could have been asked of club chairman Yasir Al-Rumayyan, whose portrayal is warm and humorous.