Birthday boy Eddie Howe expressed sympathy for Bournemouth's supporters after their disappointing 2-1 home defeat by Burnley.
Cherries manager Howe turned 40 on Wednesday but he and the home crowd had little to cheer at the Vitality Stadium as they were convincingly beaten by his former club.
Goals either side of half-time from Clarets duo Chris Wood and Robbie Brady put the high-flying visitors on course for a deserved success, before Josh King halved the deficit with 11 minutes remaining.
Howe, who left the Cherries for Burnley in January 2011 before returning to Dorset in October of the following year, said: 'It's a tough one to take in terms of our performance tonight, very disappointed with how we played, I don't think we really truly got going at any stage in the game.