The broadcast of Sunday’s Red Sox game must be considered inherently contemporary simply because of where and how it is airing.
Their 11:30 a.m. game against the White Sox stands as the debut for the NBC streaming service Peacock’s “MLB Sunday Leadoff” package, which will feature an exclusive late-morning/early-afternoon game over each of the next 18 Sundays.
While the broadcast of this particular game will be simulcast on NBC, the Peacock MLB schedule is one more example of how live sports rights are extremely desirable programming for streaming services — even the divvying up of these rights (NHL games on ESPN+, MLB on AppleTV+, NFL’s Thursday night package on Amazon, etc.