In the spring Nielsen Audio ratings, which mostly coincided with the beginning of the COVID-19 pandemic that affected listeners’ habits, 98.5 The Sports Hub routed sports radio competitor WEEI (93.7).
The Sports Hub (98.5 FM) finished first, earning an 11.5 overall share in the targeted men 25-54 demographic from the period of March 26-June 17. WEEI finished eighth with a 4.5 share.
WEEI’s number includes its online stream (0.2) and the share it gets from Providence-based WVEI (103.7) in the Boston market (0.2). Without that data included, flagship station WEEI 93.7 would have tied WGBH for eighth.