The Red Sox have recently joined forces with local analytics company Recentive to optimize the start times of games at Fenway, which begs the question: Should we change it at all?
The analysis will be aimed at improving TV ratings for the team’s local broadcasts on NESN, which is owned by Fenway Sports Group. Weekday games at Fenway for the 2022 season will mostly start at 7 p.m., with some 6 p.m. and 1 p.m. games as well. Weekend games, which will be of particular focus, will primarily start around 4 p.