For the 20th anniversary of the publication of David Foster Wallace's Infinite Jest, Little, Brown held a contest for the cover design.
Michael Pietsch, CEO of Little, Brown parent Hachette Book Group, and DFW's editor for IJ:
The internet has made it possible to see the massive amount of creative response readers have to Infinite Jest. I'd seen a lot of art connected to the book online, and it seemed that allowing readers who have loved it to submit cover designs for the anniversary edition was a way of honoring and highlighting all that creativity.