COMMENTARY
Quite simply, they do not think you’ll turn away. They think you’re invested enough for the long term, and that they’ve invested enough in the long term, that you will come back to watch next season even if the product is inferior. In fact, you will thank them for only raising ticket prices a couple percent.
They’re probably right, aren’t they?
The Red Sox season that began with Alex Cora telling a rapt crowd of baseball diehards in January that, “If you guys thought last year was special, wait till this year,” ended with the 107-loss Baltimore Orioles nearly sweeping the hosts at Fenway Park.