The Red Sox “B” is Boston. It’s stitched on caps, printed on bumper stickers, and even tattooed on die-hard fans. For many, it’s more than a team logo—it’s a symbol for the city’s grit and pride. But how did a single letter come to define Boston around the world?
Andrew Butler, a lecturer at Northeastern University in marketing, says you can measure a brand’s influence by how often people are willing to ink it on their skin. “Think how many times you’ve seen the Boston ‘B’ mark tattooed on somebody,” he said. It’s everywhere.