Starting this month, Sal’s Pizza is now the official pizza of the New England Patriots and Revolution.
Their new sponsorship deal makes them the exclusive pizza vendor at Gillette Stadium, and the official pizza of all five major sports teams in New England—the Red Sox, the Bruins, the Celtics, the Patriots, and the Revolution.
When Salvatore Lupoli opened Sal’s Pizza in Salem, New Hampshire, in 1990, he didn’t know the huge success that he’d find decades later. But he knew he was on to something promising.
“Starting a business at 22 was terribly exciting, but it was very concerning.