Associate AD JM Caparro will be answering questions from BC Interruption
Last fall, Boston College hired J.M. Caparro as Associate Athletic Director for External Affairs in an effort to re-vamp and boost ticketing, marketing and fan engagement. Caparro previously worked as Vice President of Ticket Sales & Service for the Brooklyn Nets, and was cited by Brad Bates for his experience and creativity when hired by BC last year.
It’s not an easy job right now: a combination of historically poor performance by the football and men’s basketball teams, plus a general decline in ticket sales at live sporting events across the nation, makes connecting with fans and boosting sales a taller order.