After Jeremiah Smith inked an NIL deal with Adidas, you know Nike was going to have a response. Their answer: Ryan Williams.
Alabama's star receiver is the new face of Nike college football. The global sports apparel company has already been outfitting the Crimson Tide on the field for years, and now they have Williams, a freshman All-American in 2024, as their newest client.
Last year, Nike signed then-Colorado quarterback Shedeur Sanders to an NIL deal.The terms of the Williams deal were not disclosed but On3/Rivals projected Williams to have a NIL evaluation of $2.