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New Boston College AD Blake James Interviews with WEEI, Comments on BC’s NIL Strategy

On Sunday morning, new Boston College AD Blake James had an interview with WEEI Providence where he covered a variety of topics, including the changing landscape of college athletics and how BC will be addressing name, image, and likeness (NIL) moving forward. Here is his answer about NIL in full:

How do you approach [NIL] and balance that in making sure NIL is still competitive with everybody else in your conference and also still being able to go to your top donors and say we need this for our facilities, this for charter flights [...] how do you balance that moving forward with today’s changing landscape with NIL?