Hiring Hafley: No Sales Pitch Required

Martin Jarmond never believed he needed to sell Jeff Hafley on coming to Boston College. The athletic director knew what his institution could offer a football coaching candidate, so he never felt the urge to talk about the location or the direction of the program as anything other than what it is. That would be enough for the right person, he reasoned, as long as that person's values aligned with what BC offered.

"I think we have a lot to offer," he said. "So I was looking for individuals who really wanted our job and wanted to be a part of our community. To me, BC is not a place that you have to sell, and you don't want to be in the business of selling. You want to be in the business of…