CHESTNUT HILL, Mass. - Exemplar Associates announced today that it has been selected to serve as the exclusive trademark licensing agency for Boston College, beginning July 1. This selection comes on the heels of an extensive, competitive review process that began in November 2020. Boston College becomes Exemplar's inaugural Atlantic Coast Conference (ACC) partner and joins Columbia University, Cornell University, the University of Pennsylvania, Holy Cross, and the University of Wyoming among the firm's expanding portfolio of world-class institutions.
"As we look to strengthen our brand reach regionally and nationally with our recent partnerships with New Balance and adidas, this new licensing partnership with Exemplar Associates further complements our overall brand strategies in the marketplace," said Boston College's Associate Athletic Director for Marketing Jamie DiLoreto.