The Bill Belichick era at North Carolina has been nothing short of a circus so far, and that's before he's even coached a single game. Circuses (circusei?) are high entertainment, and ESPN is planning to profit on the ongoing Chapel Hill brouhaha.
According to Sports Illustrated's Bryan Fischer, ESPN is planning pageantry for Bill Belichick's debut at North Carolina, which will come in the primetime window on Labor Day against TCU in Chapel Hill.
ESPN will host a live show in Chapel Hill ahead of UNC-TCU with Matt Barrie, Tedy Bruschi, Desmond Howard, Pat McAfee, Nick Saban and @PeteThamel.