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Can video game ratings affect NIL valuations for college players?

With college sports video games making a return, players may have a valid reason for being concerned about their ratings.

Alabama quarterback Jalen Milroe plays the new EA Sports College Football 25 video game at the McDonald Hughes Center in Tuscaloosa. Milroe is one of the players featured on the game’s cover. | Gary Cosby Jr.-Tuscaloosa News / USA TODAY NETWORK

EA Sports' new College Football 26 game has altered the way college players are compensated. Not only will players receive a check for being in the video game, but their schools will also see revenue depending on how often their university is featured in the game.