CHESTNUT HILL, Mass. — Boston College Athletics has signed a 12-year agreement with Learfield IMG College to become the Eagles' exclusive multimedia rights holder.
Learfield IMG College will manage BC's corporate partnership program with an experienced on-campus staff dedicated to enhancing athletics sponsorships, traditional and digital media. As part of the new agreement, Learfield IMG College will make investments to improve gameday hospitality opportunities while upgrading digital signage infrastructure throughout BC's athletics venues.
"This is yet another example of the exciting momentum and belief in our athletics program. I appreciate Learfield IMG College making a significant investment in our partnership and vision for the future," said Martin Jarmond, William V.