CHESTNUT HILL, Mass. – Boston College Athletics announced the launch of SOAR, a comprehensive program designed to assist BC's student-athletes with name, image, and likeness (NIL) opportunities. SOAR focuses on brand cultivation, compliance, education and support.
"The SOAR program will give our student-athletes all the tools to help them reach their full potential in regards to building their brand and maximizing their opportunities in the NIL space," said William V. Campbell Director of Athletics Pat Kraft. "Being in a world-class city like Boston presents so many unique opportunities for our student-athletes to take advantage of, and provides them with the education and support to thrive in this new marketplace.