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Big Ten is looking for money where other leagues have said no thanks

The Big Ten is supposedly looking into a source for NIL funds that the rest of the country has avoided like the plague.

Jul 22, 2025; Las Vegas, NV, USA; Big Ten commissioner Tony Petitti speaks to the media during the Big Ten NCAA college football media days at Mandalay Bay Resort. | Lucas Peltier-Imagn Images

The Big Ten and the SEC have already separated themselves from the rest of the country. With the two powerhouse conferences pumping out the highest levels of NIL money and winning the most national titles last season, the Big 12, ACC, and other Division I conferences are rapidly falling behind.