Boston College dropped its newest marketing campaign on Tuesday, branding itself as “Boston’s College.” The campaign included a YouTube video, pictures playing off the school’s geography and motto of “For Here All Are One,” and associating the iconic Paul Revere statue with BC’s own icon of the Doug Flutie statue.
From a marketing standpoint, I couldn’t be happier. Two years ago, I first saw the juicy opportunity to make BC an iconic brand in the Boston city proper. It’s a relatively untapped market, one that a number of teams tried to capitalize and annex without success.