It feels inevitable that conferences will eventually partner with sports betting sites. One conference could be the first to make that jump.
With the amount of money that schools are throwing around now in recruiting and in the Transfer Portal, creative solutions are going to continue to be found to generate more revenue for conferences.
Every bit of legislation that is brought forward to "cap" spending or add guardrails has been, and will continue to be, met with lawsuits and pushback.
Sports betting partnerships seem to be a logical next step for conferences to make.