CHESTNUT HILL, Mass. -- The hype machine can't really help itself.
It has the power to make household names with an immediate and instantaneous buzz, but it also breaks legends down as fast as it builds them. It can alter or change perception in a split second, but it operates with a short-term memory that always lurches forward for the next target. It can change something or someone forever, but it can just easily forget.
Jairus Hamilton's arrival at Boston College last year signaled the hype machine into a lather. Every recruiting bureau marked him as a top 100 rated player and created tantalizing prospect reports.