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Why is the Celtics late-game offense the way that it is?

The Boston Celtics blew a 30-point lead to the Atlanta Hawks. They got their 10-game win streak snapped. They completely lost focus. They scored 44 points in the first quarter and 44 points in the second half.

All of that is true. And none of it will matter in two weeks.

What will matter in two weeks is Boston’s crunch-time offense, and once again, it devolved into isolation basketball against Atlanta.

With 40 seconds left in the game, down by one point, Jaylen Brown dribbled the ball on the wing. He waited and waited and waited, but the Celtics’ play never materialized.