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Why can’t the Celtics compete now AND rebuild?

“They say stay in your lane boy, lane boy... they think this thing is a highway.” - Twenty One Pilots

A recurring refrain that I hear (on this blog, on podcasts, and on NBA social media) is that the Celtics need to “pick a lane.” They should either commit to competing with the Cavs in the near term, or focus on a longer term approach. Put another way, should the Celtics “go for it now” with an impact trade, or should they hold onto their assets and build through the draft?

Forgive me for being a blatant Boston homer, but my question back to the world is: “Why can’t they do both?