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Tug Coker, who played Jim’s brother on ‘The Office’ and Larry Bird on Broadway, has a new show

Tug Coker’s IMDB page includes a memorable multi-episode guest spot on “The Office,” a stint playing Larry Bird on Broadway, and currently, a starring role in a ribald yet charmingly empathetic comedy, titled “Now We’re Talking,” that satirizes the sports media.

Facebook’s most ruthlessly precise algorithm couldn’t do a better job in pinpointing pop-culture interests at this address.

Oh, and Coker is also a loyal and legitimate Celtics fan who describes “Now We’re Talking,” which streams on the CW Seed app, as a scrappy underdog by using a Celtics analogy.

” ‘Now We’re Talking’ is a series that punches above its weight and once people discover it, I think they really enjoy it,’’ said Coker, whose local ties include a master of fine arts degree from the A.