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The story of how Jrue and Lauren Holiday uplifted hundreds of Black-owned businesses and nonprofits

Jrue Holiday is an NBA champion, a two-time All Star, and a 14-year NBA vet. But he names his biggest accomplishment as something he’s achieved off the court: launching a social impact fund with his wife, soccer Olympics gold medalist Lauren Holiday.

The couple started the Jrue and Lauren Holiday Social Impact Fund (JLH) in 2020, while Jrue still played for the New Orleans Pelicans. The pandemic had effectively shut down society, and concurrently, a series of police killings, headlined by the murder of George Floyd, put racial injustice at the forefront of public consciousness.