The Celtics got the group text. Together, they coordinated, collected, and locked into a cohesive look that scored style points in the tunnel despite losing the 2026-2026 season opener by one point to the Sixers, 117-116.
Jaylen Brown, scoring 25 points for the team Wednesday night, kicked off the group project in his signature all-black ensemble.
From head to toe, black: a flattering bucket hat, a slimming tee, well-draped pants that extended his Oakley partnership top to bottom, from eyewear to ready-to-wear.
Celtics legend Paul Pierce offered another kind of brand extension sporting a 741 “Black Moon” hoodie as he made his presence and endorsement known.