Every NBA season begins with buzz around the title favorites. Sportsbooks shape preseason odds based on last year’s standings, offseason moves, and public betting sentiment. But sharp bettors know that value isn’t always found at the top. Identifying underrated teams early—before the market corrects—can create long-term advantages. It’s not about chasing hype but recognizing patterns the market hasn’t fully priced in yet. To uncover real value, you have to look past surface-level narratives and dig into core indicators that hint at future performance. That’s where smart betting begins.
Why Preseason Odds Often Miss the Mark
Every year, as opening night approaches, sportsbooks begin shaping their futures markets.