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Jaylen Brown discusses breaking boxes and building brands at Sloan conference

Celtics wing Jaylen Brown doesn’t tweet much.

“Most of the things that are popularized on Twitter, or are trending, are things that don’t pique my interest,” said Brown this past Saturday. “The things that everybody is talking about or discussing or trolling aren’t the content that is making society more efficient.”

But just because he’s not the most active on social media, that doesn’t mean he wants to stay quiet. Brown’s intent on becoming a storyteller.

He wants to share with fans why he chose Cal over NCAA powerhouses, such as Duke and Kentucky. He wants to explain why he chose to negotiate his first NBA deal without an agent.