Set against a celestial backdrop with touches of Afrofuturism, the beats of booming hip-hop, the buzz of Boston tastemakers, and the anticipation of release, Jaylen Brown formally launched his highly publicized and well-praised 741 sneaker and performance line on Friday night in partnership with the Museum of Science in Boston.
During the opening reception, music pumped, bubbly flowed, and sneakerheads, fashionistas, journalists, athletes, musicians, and local fans milled about. Guests previewed merchandise from the collection — sneakers, hoodies, and both men’s and women’s wear.
The group then filed into a private auditorium to hear from Brown and his guests, journalist Jazlyn of Jazzy’s World and beloved science educator Bill Nye.