It’s not Red Auerbach’s victory cigar, but Boston Celtics fans will soon have a new beverage to toast the team’s wins with.
Framingham brewery Jack’s Abby is partnering with the Celtics to create a signature beer, Pride and Parquet, to be released in the late fall or early winter. The collaboration is the first of its kind for both parties, who say the NBA franchise approached the brewery to start the conversation.
“We were talking to a couple different local craft [brewers],” says Ted Dalton, senior vice president of corporate partnerships and business development for the Celtics.