It was supposed to be a gap year from title contention for the Boston Celtics. Whether that proves true no longer seems relevant. The organization told anyone willing to listen that it wasn't investing its energy into setting expectations for itself, especially in the form of limitations on what it could accomplish. Instead, it stayed true to what makes this a world-class franchise.
From top to bottom, there's a premium placed on culture. Not every hire works out as well as it could, but the Celtics don't bring in anyone who isn't a positive addition to the work environment.