Image source: https://pixabay.com/photos/basketball-sport-ball-game-2258651/
Playoff time in Boston tends to arrive with that familiar mix of hope and a knot in the stomach. The 2024-2025 season leaned into that feeling, with a defense-first identity and a run of nerve-heavy finishes that seemed to define entire weeks. As legal sports wagering expanded in Massachusetts, interest around Celtics markets didn’t just grow, it spiked when the games tightened. The season-long numbers pointed to close margins and a team that won as much with effort and rotations as with fireworks.
Crowds kept showing up. Merchandise moved. The game-night buzz inside the building matched what you saw on timelines and group chats.