TORONTO — All-Star weekend is one of the biggest of the NBA season for stars like LeBron James, Steph Curry, James Harden and Dwyane Wade.
It's even bigger for Nike, Under Armour, Adidas and Li-Ning.
With all the big stars in Toronto and millions of fans watching around the world, the big shoe companies have turned the basketball court into a fashion runway and unveiling specially designed sneakers during the game on Sunday. When it comes to the events of All-Star weekend, the shoe launches are right up there on the anticipation meter with the 3-point shootout and the slam dunk contest.